Audience-focus is the secret sauce that delivers our mission/vision/cause.

In this first of three think-pieces, I’m arguing that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-lockdown organizations far more Audience-focused.

The response of arts, culture and heritage organizations…

Andrew McIntyre

Andrew is a co-founder of the international consultancy, Morris Hargreaves McIntyre (MHM), and works with forward-thinking, cause-led cultural organizations.

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